The Cadbury Chocolate Experience Tasmania
A new chocolate experience will bring back to life one of Tasmania’s most beloved attractions and deliver the world’s most extraordinary chocolate experience on the Cadbury Factory industrial site.
Opening late 2027, the project is the culmination of 15 years research and collaboration by Simon Currant and Associates and Cadbury. This new icon for Hobart will offer a world of chocolate delights, wonder and excitement, incorporating Chocolate Central, the Chocolate Immersion Experience and Premium Chocolate Studio featuring the delectable flavours of Tasmanian ingredients.
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Project Updates
Image by Cumulus Studio
A Uniquely Tasmanian Story
The experience will celebrate everything we love about Tasmanian provenance and a century of Cadbury's history in Tasmania.
Visitors can craft personalised chocolates in the 'build your own bar' experience from ‘milk to wrapper’, create their own chocolates from scratch in the Master Class and savour the epitome of indulgence in the decadent Chocolate Lounge, featuring degustation dessert dining. The experience culminates in the chocolate Emporium, inviting you to sample and purchase an abundant array of premium chocolate and gifts.
The experience will be home to a Chocolate Studio which will manufacture bespoke Cadbury chocolates with ingredients from Tasmanian growers and producers. The Studio will support education partnerships, career pathways, and school work experience opportunities.
Access to the chocolate experience will be via the river Derwent on two new purpose-built themed ferries built in Hobart and operated by Tasmanian-owned and operated Navigators Group, arriving at the new Cadbury Claremont ferry terminal.
"The world's most extraordinary chocolate experience"
$150m
Project Investment
Owner and Developer
Simon Currant & Associates
Open
Late 2027
300 Jobs Construction
200 Jobs Ongoing
Ferry
Arrivals
CHOCOLATE CENTRAL
Chocolate Central makes a memorable first impression as the nerve centre for the Cadbury Experience, filled with the scent of liquid chocolate and bustling with activity and chocolate play.
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Magic mirrors act as portals with embedded screens, sound, aroma, and vibrations.
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Stand beneath pipes for a virtual waterfall of chocolate, captured on your phone.
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A responsive LED whirlpool floor ripples, splashes, and shifts as you walk, dance, or add virtual flavourings.
CHOCOLATE LOUNGE
Step into the Chocolate Lounge, where indulgence meets Tasmania’s finest flavours in an unforgettable dining experience.
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A truly unique and theatrical dining experience that brings together the freshest chocolate with the finest ingredients from Tasmania’s growers and producers.
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From an interactive chocolate fondue with a twist to a mystery chocolate dome that reveals the seasonal secrets, the Chocolate Lounge will be a showcase of everything Tasmanian and chocolate.
MASTER CLASS
Join the Masterclass for a hands-on journey into the art of chocolate making.
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The Masterclass will provide a sensory, hands on, exploration and making of chocolate.
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Under the guidance of expert chocolatiers, participants will create a range of chocolate masterpieces and experience the joy of chocolate creation.
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Each participant will leave with a beautifully packaged collection of their own handcrafted chocolates, a testament to their newfound skills.
EMPORIUM
Take a piece of the magic home, featuring a curated selection of exclusive chocolates and personalised gifts that are not available anywhere else. Here you can purchase:
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From a large range of Premium Studio chocolates crafted onsite for visitors only
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Cadbury Chocolate Experience branded and replica historical packaging, tins and merchandise
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All your favourite Cadbury chocolates and a first look at new chocolate inventions from the factory next door.
Chocolate Immersion Tour
Embark on the Chocolate Immersion Tour — a ticketed, self-guided adventure where you journey through sights, sounds, tastes, and hands-on experiences that bring the magic of Cadbury chocolate to life.
COCAO FOREST
Step into a magical cacao forest brought to life through light, sound, and interactive play.
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Walk through vivid, immersive projections that recreate a dense cacao forest all around you. It’s alive with beautiful cool colours of blue, green, and purple, you feel like you’re bathed in moonlight. Sounds of the forest fill the air and the walls seem to disappear.
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You look through a moveable magnifying glass lens and see the forest is full of vibrant life and fascinating details.
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A beautiful sculpted pair of cacao flowers feature and your task is to transfer pollen between flowers to ensure a healthy crop of fruits.
CHOCOLATE LAB
Discover how cocoa is transformed into Cadbury chocolate through taste, touch, and play.
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Follow the journey of cocoa beans to liquid chocolate. Smell and taste cacao, ice cold Tasmanian milk and liquid chocolate.
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Operate traditional machines to animate cacao bean roasting, cracking, milling and pressing
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An interactive projection wall lets you play with Cadbury’s unique processes, from their secret ingredient called ‘crumb’, to the special stages called ‘conching’ and ‘tempering’
THE DIARY
Step inside the Dairy Room and meet the North West Tasmanian farmers and cows that make Cadbury chocolate so creamy.
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Be transported to lush Tasmanian pastures through immersive projections and sound.
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Meet the dairy farmers and cows up close and learn about their role in producing fresh milk for Cadbury.
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Celebrate Tasmania’s proud dairy heritage and its contribution to Cadbury’s chocolate.
CRUMB VAULT
Unlock the mystery of Cadbury’s most closely guarded secret — the crumb.
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Step inside the Crumb Vault and see the legendary ingredient on display.
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Tap your wristband to activate a personal safety deposit box.
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Open the drawer to collect a piece of Dairy Milk chocolate — the delicious result of crumb.
PAINT YOUR FLAVOUR
Unleash your creativity in a vibrant space where Cadbury flavours come to life all around you.
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A playful room celebrating famous Cadbury flavours.
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Choose a flavour like peppermint, grab a paintbrush and splash digital paint from floor to ceiling.
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Plain walls are transformed with beautiful imagery of beloved taste ingredients, classic artwork, family rituals and nostalgic ads in real time.
TASTE KITCHEN
Tasmanian flavours fused with chocolate in a delicious sensory experience.
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Wander through an exciting, colourful farmers market of the future.
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Taste chocolates infused with local flavours like lavender, cherries, peppermint, and leatherwood honey.
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Move to the large interactive tabletop that senses what you’re tasting — as you eat, vivid images of each ingredient burst across the table.
FACTORY CONTROL
Step into the factory floor and become a Cadbury worker for the day.
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Once inducted with hairnets and jackets, the newly recruited workers get to work on operating the factory next door.
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Factory operations are turned into a masterfully orchestrated game of collective control over chaos.
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Work together with your friends and family as a team to solve blockages and keep the production line humming!
BUILD YOUR OWN BAR
Create your own personalised Cadbury chocolate bar, crafted from the flavours you’ve explored on your journey.
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Anyone who has purchased a ticket to the Chocolate Immersion Tour, Chocolate Lounge or Master Class has access to the ‘Build your own bar” experience
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Step up to the console for a curated chocolate bar recommendation, tailored to the ingredients you’ve tasted throughout your visit.
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Select the type of chocolate you’d like along with combinations of local ingredients, imprint your name and design your own custom packaging.
CHOCOLATE STUDIO
Get up close to a premium chocolate line and see exclusive Cadbury chocolates made with Tasmanian ingredients.
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People working the line send chocolate samples out to you through chutes.
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You can see inside the machines thanks to video feeds that show you exactly what’s happening.
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You can also try some fun activities, like posing for a photo inside a giant chocolate box, or small games that let you test your chocolate-shaping skills.
Tasmanian Community Benefits
The experience will be Tasmania’s most visited attraction, injecting an additional $120 million into the visitor economy each year and generating over 300 jobs through construction and over 200 jobs on completion, contributing significantly to the State’s economy.
The project will beautify the Claremont waterfront, provide a new jetty terminal at the Claremont factory, public walkways and extend the Hobart Foreshore cycleway to the experience front door.
Project Team
Simon Currant and Associates have worked with Mondelez for 15 years on visitor experience concepts for the Cadbury brand in Australia and New Zealand. Simon Currant, as Founder and Managing Director, will oversee all aspects of the project, and David Inches will be Project Director.
The project team will include Tasmania's most skilled and experienced consultants and agencies, including Cumulus Studio as Project Architect, Art Processors as Experience Design and ERA Planning as Planning consultants. Renowned Tasmanian ferry operators the Navigators Group will build and operate the services between Hobart and Claremont.